Value segmentation
Segment players on what they're worth, and every lifecycle and bonus rule follows.
Know what every player is worth
True Value: PLAYER VALUETrue Value shows what every player is worth from their first session, with the luck taken out. Recognise the right players, back the bonuses that pay and judge affiliates on the players they send, without waiting for GGR to catch up.
深受行业领导者信赖
Better decisions on players, bonuses and affiliates.
Early life
Spot future VIPs from their first session, even straight after a big win.
High value
Find the valuable players your GGR is hiding, and look after them early.
Bonus optimisation
See which bonuses pay back, and adjust the ones that cost more than the play they buy.
Reactivation
Size every win-back offer on what the player was worth per session.
Acquisition
Rank affiliates on the players they send after one session, and set CPA and revenue share to match.
Promotions
Put your budget behind the promotions that bring in valuable players.
Reporting
Report on the value your players create, with GGR alongside for finance.
One number behind every decision.
From VIP recognition to affiliate deals, every team works from what players are really worth.
How True Value works
Our proprietary algorithm then replays that session a million times. The average is its True Value, ready the moment the session ends.
STEP 01
Game maths
Greco knows each game's RTP and volatility.
STEP 02
Player behaviour
True Value reads every stake and every choice, in the order they happened.
STEP 03
Bonus terms
It applies the terms the player played under: wagering, maximum bets and game contribution.
What makes True Value different.
Ready from the first session
Every session gets its True Value the moment it closes. No need to wait for volume.
Luck taken out
True Value measures how a player plays, so a lucky win or a losing streak is seen for what it is.
Powered by Greco
Built on Greco, Fast Track's gameplay risk engine, which models the RTP and volatility of the games your players play.
Bonuses valued as played
Wagering, maximum bets and game contribution are built in, so bonus play is valued on its real terms.
One number per player
Session by session, it builds into one number for every player, always up to date.
Works alongside GGR
Keep GGR for finance and use True Value for performance. Over 144 days of real play, the two ended 2.7% apart.
Spot VIPs from session one.
A big win can make a valuable player look like a loss. True Value shows what their play is really worth, so your VIP team can welcome them while they're new.
During the pilot, True Value identified a few hundred players whose value was well above the high-value threshold. Fewer than half were in the high-value segment.
Bonuses that pay back.
See the True Value every bonus brings back for each euro you give, then keep the winners and re-price the rest.
Pay affiliates on value.
Judge every partner on the value of their players after one session, instead of waiting months for NGR. Rank them, then set CPA and revenue share deals to match.
Friends
& Words
他们的真实声音。每天使用 Fast Track 的团队。
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“Fast Track 彻底改变了我们与客户的协作方式。我们现在拥有此前无法实现的实时沟通与 CRM 自动化。它是我们用过集成度最高的 CRM 平台。”
George Merodoulakis
Campeon Gaming
“小团队可以管理多个品牌和市场，而 Fast Track 拥有其中最好的多品牌解决方案之一。”
Ela Janiczek
iBET
“有了 Fast Track，我真正了解我的客户：能看到他们在做什么，数据也非常出色。”
Mateus Nunes
Betfast
“真正的力量在于数据。能够实时行动让我们告别千篇一律的静态消息，在影响力最大的时刻，以个性化方式触达每位玩家。”
Koka Chikovani
Crocobet
“它使我们能够采取更精简的客户关系管理方式，让我们的代理能够专注于工作的核心方面。”
Tom Clover
Lcky Group
“Fast Track 拥有你所需的一切，易于上手，能力强大。只需一人即可管理你的 CRM。”
Tommy Lindberg
Palasino
无缝接入你
现有的技术栈
35+ 个 iGaming 平台集成，并自由选择 email、SMS、push 与语音供应商。
35+
iGaming 平台集成
20+
SMS 与 email 供应商
任意渠道
Push、聊天、语音、站内
实时
REST、Kafka 等协议
See it in your environment
A 30-minute walkthrough of True Value on your own players, bonuses and affiliates.