Fast Track achieves +85 NPS score in the last quarter

Fast Track, a leader in the iGaming industry's CRM platform, has reported a notable achievement of a +85 Net Promoter Score (NPS) in the past 90 days. This milestone underscores the company's commitment to delivering outstanding customer experiences and innovative technology solutions.

The Net Promoter Score (NPS) is a widely used metric that measures customer loyalty and satisfaction. It is calculated based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend our company to a friend or colleague?" Customers are classified into three categories: Promoters (9-10), Passives (7-8), and Detractors (0-6). The NPS is determined by subtracting the percentage of Detractors from the percentage of Promoters.

An NPS of +85 places Fast Track among the top performers in the industry, reflecting its dedication to exceeding customer expectations and continually enhancing its products and services.

Fast Track's platform uses real-time data and AI-driven automation to enable iGaming operators to create personalised experiences for their players. This approach not only increases player satisfaction, but also drives sustainable growth for its partners.

"Our mission is to digitise the iGaming industry and deliver the first self-learning engagement platform," said Simon Lidzén, co-founder and CEO of Fast Track. "Achieving an NPS of +85 is a testament to the hard work of our team and our commitment to helping operators succeed. We are proud to be setting a new standard in player engagement".

Fast Track continues to push the boundaries of CRM and player engagement in the iGaming industry. Recently, the company announced the achievement of its SOC 2 certification, underscoring the supplier’s commitment to the highest levels of security, availability, and confidentiality of partners’ information.