Lifecycle automation made easy
Lifecycles transform traditional customer journey builders into a flexible player behaviour analysis tool for targeted multi-channel engagements.
Multi-channel orchestrated
Email, SMS, push notifications, on-site notifications, bonus engines, and gamification.
Lifecycle Templates
Get started in minutes with Lifecycle Templates that help you structure your engagements.
Efficient lifecycle management
Transform traditional Customer Journey Builders into a flexible player behaviour analysis tool.
TRUSTED BY INDUSTRY LEADERS
Smart automation templates, right out of the box.
We understand that building Lifecycles can be daunting. We provide templates to help you structure your engagements and give you an idea of what can be achieved at each stage of the Lifecycle.
Build and run every Lifecycle with Fast Track AI
Brief Fast Track AI which moment you want to own: onboarding, churn risk or win-back. It designs the Lifecycle, adds the right content and launches it under your supervision.
- Map the full player journey across every brand
- Quantify drop-off and revenue loss per stage
- Cluster players by behaviour and risk pattern
- Surface the moments where a Lifecycle would lift retention
Scalable automation
Discover how our visual editor and pre-built templates make automation a breeze. Streamline onboarding, retention, up-selling, churn prevention, and reactivation with automated workflows that treat players as individuals throughout their journey with your brand.
- Visual editor and pre-built templates
- Onboarding, retention and churn prevention flows
- Personalised engagements that treat each player as an individual
Never upload a list again
Dynamically personalise content based on a wide range of player variables. No more manual list uploads or static segments.
- Free up time and resources for your team
- Use budgets on channels most likely to convert
- Personalisation tailored to each and every player
Data Studio
Real-time data mining unlocks your ability to effortlessly measure success through Fast Track Data Studio, the most powerful analytics platform in the iGaming industry.
- Fast-loading, customisable dashboards
- Rapid insight into growth and long-term trends
- Unmatched flexibility and granularity of data
- Continuous improvement of the Singularity model
Friends
& Words
In their own words. The teams running Fast Track every day.
“Fast Track completely changed the way we work with our customers. We now have real-time communication and automation in our CRM that simply wasn't possible before. Fast Track is the most highly integrated CRM platform we've worked with.”
“Small teams can manage multiple brands and markets, Fast Track has one of the best multi-brand solutions for that. We don't need Excel anymore; everything runs from Fast Track, and human error is almost zero.”
“With Fast Track I can know my customer - I can see what my customers are doing and you have great data.”
“The real power is in the data. Being able to act in real-time has allowed us to move past generic, static messaging and actually engage our players with something personalized, right when it has the most impact.”
“It's enabled us to take a much leaner approach to CRM, allowing our agents to focus on the core aspects of their work.”
“Fast Track has everything you need, is easy to understand, and the capabilities are great - you only really need one person to handle your CRM if you're using Fast Track.”
Onboard, engage and retain players
In most markets operators compete with the same offering. We give you the means to differentiate your site, and to deliver a truly engaging and personal experience at scale.
Real-time: Act on player data as it happens
Every bet, deposit and session updates the customer model as it happens, so you act on instant feedback instead of yesterday's report.
How RTD worksDo more with AI and fully agentic workflows
Fast Track AI agents take on analysis, planning and execution. You grow player value with automation and agents instead of hiring more CRM managers per brand.
Meet Fast Track AIAutomation taken to the next level
Your CRM team should be analysing campaigns and finding the next opportunity, not configuring sends. Fast Track automates the execution layer so your people spend their time on data-driven growth.
See Agentic WorkflowsWin loyalty and increase engagement with relevance
Singularity Model lets you scale 1:1 personalised experiences for every player, offer, channel and timing tuned per individual, not per segment.
Explore Singularity ModelDrive onsite engagement with more exciting offers
Rewards adds gamification and richer promotional mechanics, from challenges and tournaments to progression mechanics and mini-games, so players spend more time on your brand without engineering work.
See RewardsScale the bonus strategy with a higher returns
Greco values each player as their behaviour develops, so you can scale your bonus strategy with confidence: fewer abusers, more spend on the players who actually return value.
Discover GrecoPlug into the stack
you already run
35+ iGaming platform integrations, plus your pick of email, SMS, push and voice providers.
See it in your
environment
A 30-minute walkthrough covering your stack, jurisdictions and KPIs, with a demonstration of how Fast Track AI would be applied to your operation.