Value segmentation
Segment players on what they're worth, and every lifecycle and bonus rule follows.
Know what every player is worth
True Value: PLAYER VALUETrue Value shows what every player is worth from their first session, with the luck taken out. Recognise the right players, back the bonuses that pay and judge affiliates on the players they send, without waiting for GGR to catch up.
TRUSTED BY INDUSTRY LEADERS
Better decisions on players, bonuses and affiliates.
Early life
Spot future VIPs from their first session, even straight after a big win.
High value
Find the valuable players your GGR is hiding, and look after them early.
Bonus optimisation
See which bonuses pay back, and adjust the ones that cost more than the play they buy.
Reactivation
Size every win-back offer on what the player was worth per session.
Acquisition
Rank affiliates on the players they send after one session, and set CPA and revenue share to match.
Promotions
Put your budget behind the promotions that bring in valuable players.
Reporting
Report on the value your players create, with GGR alongside for finance.
One number behind every decision.
From VIP recognition to affiliate deals, every team works from what players are really worth.
How True Value works
Our proprietary algorithm then replays that session a million times. The average is its True Value, ready the moment the session ends.
STEP 01
Game maths
Greco knows each game's RTP and volatility.
STEP 02
Player behaviour
True Value reads every stake and every choice, in the order they happened.
STEP 03
Bonus terms
It applies the terms the player played under: wagering, maximum bets and game contribution.
What makes True Value different.
Ready from the first session
Every session gets its True Value the moment it closes. No need to wait for volume.
Luck taken out
True Value measures how a player plays, so a lucky win or a losing streak is seen for what it is.
Powered by Greco
Built on Greco, Fast Track's gameplay risk engine, which models the RTP and volatility of the games your players play.
Bonuses valued as played
Wagering, maximum bets and game contribution are built in, so bonus play is valued on its real terms.
One number per player
Session by session, it builds into one number for every player, always up to date.
Works alongside GGR
Keep GGR for finance and use True Value for performance. Over 144 days of real play, the two ended 2.7% apart.
Spot VIPs from session one.
A big win can make a valuable player look like a loss. True Value shows what their play is really worth, so your VIP team can welcome them while they're new.
During the pilot, True Value identified a few hundred players whose value was well above the high-value threshold. Fewer than half were in the high-value segment.
Bonuses that pay back.
See the True Value every bonus brings back for each euro you give, then keep the winners and re-price the rest.
Pay affiliates on value.
Judge every partner on the value of their players after one session, instead of waiting months for NGR. Rank them, then set CPA and revenue share deals to match.
Friends
& Words
In their own words. The teams running Fast Track every day.
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“Fast Track completely changed the way we work with our customers. We now have real-time communication and automation in our CRM that simply wasn't possible before. Fast Track is the most highly integrated CRM platform we've worked with.”
George Merodoulakis
Campeon Gaming
“Small teams can manage multiple brands and markets, Fast Track has one of the best multi-brand solutions for that. We don't need Excel anymore; everything runs from Fast Track, and human error is almost zero.”
Ela Janiczek
iBET
“With Fast Track I can know my customer - I can see what my customers are doing and you have great data.”
Mateus Nunes
Betfast
“The real power is in the data. Being able to act in real-time has allowed us to move past generic, static messaging and actually engage our players with something personalized, right when it has the most impact.”
Koka Chikovani
Crocobet
“It's enabled us to take a much leaner approach to CRM, allowing our agents to focus on the core aspects of their work.”
Tom Clover
Lcky Group
“Fast Track has everything you need, is easy to understand, and the capabilities are great - you only really need one person to handle your CRM if you're using Fast Track.”
Tommy Lindberg
Palasino
Plug into the stack
you already run
35+ iGaming platform integrations, plus your pick of email, SMS, push and voice providers.
35+
iGaming platform integrations
20+
SMS and email providers
Any channel
Push, chat, voice, on-site
Real-time
REST, Kafka, RabbitMQ
See it in your environment
A 30-minute walkthrough of True Value on your own players, bonuses and affiliates.