Real-time CRM

The AI-native, real-time CRM built for iGaming. Orchestrate player engagement across every channel, automate personalised journeys and act on live player data at scale, all from one platform.

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TRUSTED BY INDUSTRY LEADERS

A platform built for the entire player lifecycle.

Real-time customer data (RTD)

Player events are ingested and processed as they occur into a single in-memory customer object. Triggers, audiences and offers react in the same session.

Lifecycle journey orchestration

Multi-step journeys covering onboarding, engagement, retention, reactivation and responsible-gaming workflows, composed visually and deployed without code.

Every channel

Email, push, in-app, SMS, on-site, popups and banners are orchestrated from the same customer model with channel-aware throttling and frequency control.

Segmentation and uplift testing

Composable audiences, control groups and uplift testing are built into every journey, removing the need for separate analytical tooling.

Compliance enforced at the platform layer

Jurisdictional caps, responsible-gaming flags, marketing consent and audit trails are enforced by the platform rather than configured per campaign.

Open to the operator's stack

Native integrations with leading iGaming platform providers, complemented by event APIs and webhooks for adjacent systems.

iGaming's first natural language platform for CRM

All the incredible CRM ideas you've imagined can now be put into action with a simple conversation. Four unique capabilities that transform CRM:

–Native iGaming
–Real-time data infrastructure
–Singularity model (1:1 experiences)
–Natural Language Power

DISCOVER

PROPOSED PLAN

Rank every activity, lifecycle and reward by NGR, retention lift and ROI
Cross-reference with real-time data on behaviour, game affinity and session depth
Surface cohorts, content and moments that consistently outperform baseline
Translate into concrete opportunities to elevate experience and performance

Onboard, engage and retain players

In most markets operators compete with the same offering. We give you the means to differentiate your site, and to deliver a truly engaging and personal experience at scale.

Real-time: Act on player data as it happens

Every bet, deposit and session updates the customer model as it happens, so you act on instant feedback instead of yesterday's report.

How RTD works

Do more with AI and fully agentic workflows

Fast Track AI agents take on analysis, planning and execution. You grow player value with automation and agents instead of hiring more CRM managers per brand.

Meet Fast Track AI

Automation taken to the next level

Your CRM team should be analysing campaigns and finding the next opportunity, not configuring sends. Fast Track automates the execution layer so your people spend their time on data-driven growth.

See Agentic Workflows

Win loyalty and increase engagement with relevance

Singularity Model lets you scale 1:1 personalised experiences for every player, offer, channel and timing tuned per individual, not per segment.

Explore Singularity Model

Drive onsite engagement with more exciting offers

Rewards adds gamification and richer promotional mechanics, from challenges and tournaments to progression mechanics and mini-games, so players spend more time on your brand without engineering work.

See Rewards

Scale the bonus strategy with a higher returns

Greco values each player as their behaviour develops, so you can scale your bonus strategy with confidence: fewer abusers, more spend on the players who actually return value.

Discover Greco

Sustainable growth in regulated markets

Every regulated market has its own rules. We give you the configuration, automation, and real-time integrations to meet them, so that you spend less time managing compliance manually, and more time growing sustainably.

Embedded compliance workflows

Configure them once, and let the platform and Fast Track AI enforce them automatically. The system stays context-aware so your team doesn't have to.

Responsible gaming in real-time

Monitor markers of harm and embed them in to your customer model, adjust engagement in real-time, and meet your duty-of-care obligations without manual intervention.

Local know-how, not just technology

Partner success teams who speak your jurisdiction, language and regulator expectations. We help configure the platform to fit your obligations, not the other way around.

TRUSTED IN REGULATED MARKETS BY

Right player, right moment,
right offer, right channel

Singularity Model is not only a personalisation engine that lets you configure your own algorithms. It also gives you access to the deepest library of data science models in the industry, with insights into where your player will be tomorrow.

Value modelling

Understand each player's true value as their behaviour evolves, so every interaction reflects what they're actually worth and what they could become.

→ True value
→ Early VIP detection
→ Monthly deposit propensity
→ Most likely deposit amounts

Behavioural preferences

The more a player engages, the better the platform understands what resonates with them, and carries that understanding into every touchpoint.

→ Preferred product
→ Preferred offers
→ Preferred game types

Churn prediction

Recognise when a player's engagement is shifting and respond with the right experience before their interest fades.

→ At-risk scoring
→ Reactivation propensity

Next best action

Let data science determine the most relevant message, offer, channel and moment for each player, balancing experience quality with value.

→ Best time
→ Best offer
→ Best channel
→ Best content

Personas

Players evolve. Singularity groups them into living personas that update continuously, so the model always reflects who they are right now.

→ Dynamic player clusters
→ Lifecycle stage

Build your own models

Singularity Model is extensible. Bring your own proprietary models alongside ours, scored against the same real-time data and active across CRM, Rewards and Greco.

→ Custom model framework
→ In-platform deployment
→ Shared customer object

See how Singularity drives value

Friends
& Words

In their own words. The teams running Fast Track every day.

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“Fast Track completely changed the way we work with our customers. We now have real-time communication and automation in our CRM that simply wasn't possible before. Fast Track is the most highly integrated CRM platform we've worked with.”

George Merodoulakis

Campeon Gaming

“Small teams can manage multiple brands and markets, Fast Track has one of the best multi-brand solutions for that. We don't need Excel anymore; everything runs from Fast Track, and human error is almost zero.”

Ela Janiczek

iBET

“With Fast Track I can know my customer - I can see what my customers are doing and you have great data.”

Mateus Nunes

Betfast

“The real power is in the data. Being able to act in real-time has allowed us to move past generic, static messaging and actually engage our players with something personalized, right when it has the most impact.”

Koka Chikovani

Crocobet

“It's enabled us to take a much leaner approach to CRM, allowing our agents to focus on the core aspects of their work.”

Tom Clover

Lcky Group

“Fast Track has everything you need, is easy to understand, and the capabilities are great - you only really need one person to handle your CRM if you're using Fast Track.”

Tommy Lindberg

Palasino

What sets us apart from everyone else

Fast Track AI

Natural language and agentic workflows

Interact with the platform conversationally and delegate end-to-end CRM tasks to AI agents, from analysis and planning to execution.

Singularity Model

Personalisation Technology

Introduced in 2021. Configure your own personalisation algorithms and tap a library of data science models to expand the customer model and increase relevance.

True Value

Player value modelling

Greco scores each player's true value as behaviour develops, so you scale bonuses with confidence: fewer abusers, more return on every promotion.

Fast Track RTD

Real-time customer data platform

RTD ingests and processes your player events as they occur, bets, sessions, deposits, KYC and support interactions, into a single in-memory customer object the platform reasons over in real time.

Sub-second

event-to-action

In-session

personalisation

Jurisdiction-aware

compliance