Fast Track advances iGaming's first natural language platform for CRM
Fast Track today announced the next phase of Fast Track AI, reinforcing its position as the iGaming industry’s first natural language platform for CRM and expanding its capabilities with fully orchestrated activity creation, co-horts and embedded technical analysis.
First released in October, Fast Track AI has already transformed how operators work with CRM. By removing technical barriers, the platform enables CRM teams to analyse performance, build player features, create campaigns, and automate workflows simply by describing what they want to achieve in plain language.
With this January release, Fast Track AI now combines technical analysis directly with fully orchestrated activity creation, allowing insights and actions to live in the same conversational flow. Operators can move seamlessly from understanding performance to executing coordinated, real-time CRM activity across channels - without switching tools, writing queries, or relying on specialist resources.
“What we launched in October changed how operators interact with CRM,” said Simon Lidzén, CEO and Co-founder of Fast Track. “This release takes it further. Technical analysis is no longer something you do separately and then act on later. It’s now bundled directly into orchestrated execution. You analyse, decide, and launch - all through conversation.”
Since launch, operator feedback has been emphatic. CRM teams report that Fast Track AI has accelerated learning curves dramatically, with users saying they have learned more about their CRM strategies in a single month than they did in the previous year. The platform has proven especially impactful for scaling complex CRM strategies without increasing team size or technical dependency.
Fast Track AI is built on four foundations: iGaming-native workflows, a real-time data architecture with granular player insight, Fast Track’s Singularity model for true 1:1 experiences, and natural language as the primary interface - not a layer on top. Together, these capabilities allow operators to scale CRM strategy with speed, precision, and confidence.
This release further strengthens Fast Track’s ambition to redefine how CRM is designed, operated, and scaled - shifting the focus from tools and processes to outcomes and value creation.
See Fast Track AI in action at ICE
Fast Track will demonstrate the latest Fast Track AI capabilities live at ICE Barcelona, from 19 to 21 January. Operators are invited to visit the Fast Track stand to experience how natural language, technical analysis, and real-time orchestration come together to scale CRM strategies faster than ever before.
About Fast Track
Fast Track is a vertical SaaS company providing mission-critical CRM to help iGaming operators digitally transform internal operations, elevate the customer experience, and win customer loyalty. The industry leader in real-time data and AI-native CRM, Fast Track leverages proprietary self-learning technologies to maximise customer relevance. Serving 200+ customers globally, Fast Track has offices in Malta, Sweden, Spain, and the United States. For more information, visit fasttrack.ai