MozzartBet is live on Fast Track's AI-native CRM platform
MozzartBet, one of South-East Europe's largest sports betting and gaming operators, has gone live with Fast Track CRM platform, rolling out the platform across its brands in the Balkans, Romania and Africa.
MozzartBet operates across a range of regulated markets, with brands in Serbia, Bosnia, Croatia, Romania, Malta, Kenya and Nigeria. The launch is the next step in MozzartBet's player engagement strategy, as the operator continues to scale its multi-market presence and deepen the experience it delivers across its brands.
"We have been genuinely impressed with Fast Track from day one. Their team understood our operation, our markets, and what we needed to achieve - and the platform has lived up to it. Our CRM team is already running campaigns in ways we could not before, across all of our markets, and we are excited about what this partnership will let us build for our players going forward," comments Nemanja Savkovic, COO at MozzartBet.
The launch gives MozzartBet's team a single real-time customer model across its brands, alongside Fast Track AI - the platform's natural-language and agentic-workflow capabilities, which let operators interact with the platform conversationally and delegate end-to-end CRM tasks to AI agents.
"What MozzartBet have built across the Balkans and Africa is genuinely impressive. We are deeply aligned with their vision for where they are going, and we will continue to do everything we can to help them see that vision through." says Simon Lidzén, Co-Founder and CEO of Fast Track.
About Fast Track
Fast Track is a disruptive SaaS technology company, shaping the future of CRM. Fast Track provides a new way of working that enables teams to focus on innovation and growth. Serving hundreds of companies worldwide, Fast Track has offices in Malta, Sweden, Spain, and the United States. The company has been recognised as a Great Place to Work certified workplace for four consecutive years.
For more information, visit fasttrack.ai
About MozzartBet
Founded in Serbia in 2001, MozzartBet is one of South-East Europe's largest sports betting and gaming operators, with online and retail operations across the Balkans, Romania, Malta, and African markets including Kenya, Nigeria and Ghana. The company is recognised for its strong local brand presence and large retail network alongside a growing online business across regulated markets on two continents.