Personalisation at scale with Singularity
Singularity is Fast Track's personalisation engine for iGaming CRM. Use ML and AI to deliver hyper-personalised content to each player, at the optimal time, on the most cost-efficient channel, all from one central platform.
Seamlessly integrate with third-party tools
All the tools to orchestrate engagement through one central platform.
ML and AI to create personalised content
Delivered to each player at the optimal time and the most cost-efficient channel.
Ready-made content library
Ready-made content library to pick the perfect content for each player.
TRUSTED BY INDUSTRY LEADERS
Right player, right moment,
right offer, right channel
Singularity Model is not only a personalisation engine that lets you configure your own algorithms. It also gives you access to the deepest library of data science models in the industry, with insights into where your player will be tomorrow.
Value modelling
Understand each player's true value as their behaviour evolves, so every interaction reflects what they're actually worth and what they could become.
- → True value
- → Early VIP detection
- → Monthly deposit propensity
- → Most likely deposit amounts
Behavioural preferences
The more a player engages, the better the platform understands what resonates with them, and carries that understanding into every touchpoint.
- → Preferred product
- → Preferred offers
- → Preferred game types
Churn prediction
Recognise when a player's engagement is shifting and respond with the right experience before their interest fades.
- → At-risk scoring
- → Reactivation propensity
Next best action
Let data science determine the most relevant message, offer, channel and moment for each player, balancing experience quality with value.
- → Best time
- → Best offer
- → Best channel
- → Best content
Personas
Players evolve. Singularity groups them into living personas that update continuously, so the model always reflects who they are right now.
- → Dynamic player clusters
- → Lifecycle stage
Build your own models
Singularity Model is extensible. Bring your own proprietary models alongside ours, scored against the same real-time data and active across CRM, Rewards and Greco.
- → Custom model framework
- → In-platform deployment
- → Shared customer object
Go beyond with Collections
Say goodbye to manual campaign creation. Let the system pick the best content from your collection, according to each player's preferences.
- Real-time data streams and machine learning for the most optimal results
- Dynamic content blocks that change based on player behaviour
- Effortless experimentation and analysis fuelling your growth
Optimal time of day
Our system analyses player behaviour and picks the best time to reach each one individually, at the time when they're most likely to engage.
- Deliver the content to each player at the optimal time for higher engagement
- Communication tailored to each player's preferences
- Let AI and ML give you your time back
Optimal channel
A centralised platform that truly understands your players. Let the system pick between emails, SMS, and on-site notifications without the need for manual intervention.
- Free up time and resources for your team
- Use budgets on channels that are most likely to convert
- Personalisation tailored to each and every player
1:1 at scale with Fast Track AI
Brief Fast Track AI to evolve the Singularity Model, add new player features, train them on real-time data, and embed them across content, offers and lifecycles.
- Audit every attribute in the Singularity Model
- Quantify lift contribution per attribute
- Identify high-value attributes we are missing
- Recommend the next attribute to add
Data Studio
Real-time data mining unlocks your ability to effortlessly measure success through Fast Track Data Studio, the most powerful analytics platform in the iGaming industry.
- Fast-loading, customisable dashboards
- Rapid insight into growth and long-term trends
- Unmatched flexibility and granularity of data
- Continuous improvement of the Singularity model
Singularity Project
Access the Singularity Project, our comprehensive intelligence hub focused on data-driven innovation and redefining iGaming CRM.
- Forget traditional CRM, prove it with data
- Access our shared learning portal
- Track the progress of data analysis and experimentation
- Leverage AI models with the Singularity model
Friends
& Words
In their own words. The teams running Fast Track every day.
“Fast Track completely changed the way we work with our customers. We now have real-time communication and automation in our CRM that simply wasn't possible before. Fast Track is the most highly integrated CRM platform we've worked with.”
“Small teams can manage multiple brands and markets, Fast Track has one of the best multi-brand solutions for that. We don't need Excel anymore; everything runs from Fast Track, and human error is almost zero.”
“With Fast Track I can know my customer - I can see what my customers are doing and you have great data.”
“The real power is in the data. Being able to act in real-time has allowed us to move past generic, static messaging and actually engage our players with something personalized, right when it has the most impact.”
“It's enabled us to take a much leaner approach to CRM, allowing our agents to focus on the core aspects of their work.”
“Fast Track has everything you need, is easy to understand, and the capabilities are great - you only really need one person to handle your CRM if you're using Fast Track.”
Plug into the stack
you already run
35+ iGaming platform integrations, plus your pick of email, SMS, push and voice providers.
See it in your
environment
A 30-minute walkthrough covering your stack, jurisdictions and KPIs, with a demonstration of how Fast Track AI would be applied to your operation.