Resolving complex automation with Cashmio
Cashmio was looking for a partner to help automate their CRM. They now automate complex flows of engagement for three brands on the Fast Track platform.
The world's happiest casino wanted happier CRM days
Cashmio calls itself the world's happiest online casino, and that focus on happiness runs from player experience through to team culture. Since launching in 2016 the group has grown to include brands such as Buster Banks and SuperNopea.
By 2017 player engagement had become a source of unhappiness for the CRM team. They could not reach their goals without automating far more of the agenda, so they began looking for a partner with a genuinely usable interface.
The solution we used before Fast Track felt like it was made for much larger companies, and like you needed ten years of experience to understand it.
Maria Boelius, Co-Founder, Cashmio
A clear vision, drawn out in advance
Cashmio arrived with a detailed diagram of the first automations they wanted for player onboarding. To deliver it they needed real-time segmentation, a single place to coordinate every channel, and the ability to act on player behaviour in the moment.
They also needed an efficient way to run their gamification concept, where bonus coins are credited by one action and released by another.
We looked at quite a few providers, but I liked Fast Track because I felt we were brainstorming everything together.
Maria Boelius, Co-Founder, Cashmio
Sixteen engagements, seventy possible paths
The first onboarding lifecycle covered sixteen engagements, from registration to a player's third deposit. More than thirty real-time events decided each player's path, crediting rewards, reminding them of pending offers and tagging them for later initiatives.
That produced over seventy combinations of messages, rewards and actions, personalised by country, affiliate source and welcome offer. Work that once meant constant manual updates now runs on its own.
We are able to do more effective work, and in a week we can do the work of a full month.
Jennifer Duarte Ceballos, Head of CRM, Cashmio
A custom rewards mechanic, built together
Fast Track credited bonuses automatically on real-time events, but Cashmio wanted the player to claim them. Their coins concept became a hybrid build: Fast Track handled orchestration and automation while Cashmio ran the coin engine and CMS.
Locked and unlocked coin assets are managed in Fast Track, shown on site at the right moment, and on-site events feed straight back into further orchestration. Cashmio's case later inspired Fast Track Lifecycles.
If we mention something, you take that feedback and try to solve it. If there is anything we are not sure about, you are always there.
Jennifer Duarte Ceballos, Head of CRM, Cashmio
The personal touch and the accessibility of the team make all the difference.
Curious how this would look for your team?
We are happy to walk you through Fast Track with your own markets and data in mind.