Remaining agile with Hero Gaming
Our partnership began in March 2020. Hero Gaming is now live with over 1600 activities across eight brands and has seen a 40% increase in CRM activities each month, without extra headcount.
The scalability dilemma
Hero Gaming set out to become the most agile and resource-efficient company in iGaming, entering new markets and launching new brands at pace. That means deploying CRM strategies on short deadlines without adding people.
As brands multiplied, the operational team had to choose between hiring more coordinators to run manual campaigns, or finding a smarter way to work.
We arrived at the point where we had to decide: do we keep growing the team, or do we want to work smarter?
Adam Kamiar, Head of Retention, Hero Gaming
Workshops before software
Rather than building in-house, Hero Gaming looked for a specialist partner so their own resources could stay on the core business. A series of workshops mapped where the platform could help.
Two goals stood out: automate a much larger share of activity, and orchestrate every channel from one place, with multi-brand management and fast brand launches close behind.
Mainly we were looking for a tool which worked as a one-stop shop for everything CRM. In the end we felt Fast Track had done this best.
Adam Kamiar, Head of Retention, Hero Gaming
Brand navigation, born from their feedback
Hero Gaming was the first partner with a truly multi-brand strategy, and they needed a faster way to move between brands while working. Their input led us to build brand navigation.
Adding a new brand and getting engagements running was refined together until it became quick and routine. Hero Gaming now powers player engagement across eight brands.
Whatever the project or challenge, Fast Track have always been able to assist us and find solutions when we needed them.
Adam Kamiar, Head of Retention, Hero Gaming
One integration instead of two
Hero Gaming had already started an integration with Enteractive. Once they learned about our alliance partnership, they connected through the Fast Track platform instead.
Integrations drain technical resource, so we act as a bridge between operators and suppliers. In this case the work was finished far sooner than planned.
This resulted in our integration time dropping significantly, which was very impressive.
Adam Kamiar, Head of Retention, Hero Gaming
The biggest difference is that now nothing feels impossible when it comes to CRM.
Curious how this would look for your team?
We are happy to walk you through Fast Track with your own markets and data in mind.