Success storyIntegration & onboarding·Independent study by EY-Parthenon

A seamless move to real-time data

Changing CRM provider is a big decision for any operator. This team went in with limited access to their previous provider's data and no real-time capability of their own. Here is how the move went, in their words.

"Seamless"

how the compliance director describes the transition from the previous provider

Real-time ready

the team started the project unable to handle real-time data, and finished able to

Quick to learn

new team members get the hang of the platform quickly, according to the Head of CRM

About the operatorThe operator's name is withheld at their request. Everything here comes from EY-Parthenon's interviews with their Head of CRM and Director of Integrity & Compliance.

Brazil

Home market

9M+

Registered players

1,000+

Games on the platform

~380

Employees

Where the team started

Two worries going in

The first was data. Access to the previous provider's data lake was limited, and the team expected the application process to turn into a long negotiation.

The second was readiness. When the project began, the organisation was not set up to handle real-time data at all. Data lived in different places across the company and had never been brought together in one consistent way.

When we started the integration process, we were not in a position to handle real-time data.
Head of CRM

How it went

The migration, phase by phase

Five things the team said stood out. Select a phase, or let it play.

"Fast Track went out of their way and had some tough conversations with our previous provider and ensured that the process we feared would be difficult was actually smooth."

Head of CRM

Data access

Limited access to the previous provider's data lake was the first hurdle. Rather than leaving it with the operator, Fast Track took on the conversations with the previous provider directly.

Organisation's real-time readiness15%

In short

What the team said stood out

Has the tough conversations to keep integration on track

Provides a seamless integration process

Raises the organisation's tech knowledge as it integrates

Understands what an iGaming operator needs

Intuitive and easy for the organisation to onboard

In numbers

What changed, from their side of the table

Data access

0 → 1

From limited access to the previous provider's data lake to a direct, cooperative handover.

Real-time readiness

0% → 100%

The organisation went from no real-time capability to fully ready across the migration.

Onboarding

Fast

New team members get the hang of the platform quickly, according to the Head of CRM.

Hover a column to read the interview quote behind it. Charts show the direction of change as reported, not audited figures.

"The process of transitioning from our previous provider to Fast Track was seamless to the degree where it almost did not even feel like we were changing provider."

Director of Integrity & Compliance

Brazilian operator, 9M+ registered players

Independent study

Conducted by
EY-Parthenon

This story is based on interviews EY-Parthenon conducted with the operator's Head of CRM and Director of Integrity & Compliance, without Fast Track in the room. The quotes are theirs.

Percentages and multiples are the interviewees' own estimates. The operator is a Brazilian licensee with more than 9 million registered players and around 380 employees, and asked not to be named.

Curious how this would look for your team?

We are happy to walk you through Fast Track with your own markets and data in mind.

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