Global Events

Global Events allow you to send a single event that is not tied to a specific user. Where custom events always require a user_id, a global event has no user attached. Instead, the audience is decided when the event triggers an activity in FT CRM, based on how the activity is configured.

This is useful for events that affect many users at once, for example a tournament starting, a jackpot announcement, or a lottery draw update. You send the event once, and any activity built on a global event trigger will reach every user in its configured audience.

When configuring an activity on a global event trigger in the Backoffice, the trigger event conditions must be defined as a General Filter instead of a User Segment, since the incoming event carries no user information.

Note that a global event without a matching activity is simply stored and has no effect, so you can start sending global events before any activities are configured.

⬆️ POST /v1/integration/global

This endpoint is used to send real time global events. Unlike custom events, no user_id is required. You use these events to bind real time activities and actions in FT CRM, with trigger conditions defined as a General Filter in the Backoffice. Contact your Partner/Integration Manager on how to proceed.

Example payload: