Markets (Coming Soon!)

This feature is not live yet, it will be available soon!

What are Markets?

Markets are one of the core building blocks of CRM when operating across multiple regions.
In the Singularity Model, we are standardising the main CRM pillars: Markets, Lifestage, Player Value, and Product Preference (with more to come).
Markets allow you to group your player base according to your CRM strategy. The most common way to define a Market is by a player’s Country of Registration.
By setting up Markets, you’ll benefit from:
  1. A simpler Segment Builder
  2. The ability to apply Promotional Campaign Rules
  3. More advanced Market-level capabilities in future releases

Getting Started

First make sure that you have the correct permissions assigned to your user, then you can find Markets under FT Singularity Model -> Markets, to get started click on New Market.
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Select or upload an image (Recommended size 120x120px), then give your Market a Name and a Description.
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Finally you can add all the countries that should be part of your Market and apply them. Note that countries are defined by the Country of Registration of the player and a Country can only be applied to one Market.
Need an easier way to add Countries?
You can either type for the Country you are looking for to filter, or select and add them in bulk!

Promotional Campaign Rules

When creating a Market, you can define Promotional Campaign Rules. These rules are automatically applied whenever that Market is targeted in a Promotional campaign - no need to add them manually every time. You can add rules by creating a new Segment or re-using an existing one, essentially applying an extra filter to your Market.
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By default, all Activities are set to Promotional. This means any Promotional Rules linked to a Market will automatically apply!
If you switch an Activity to Transactional, these rules are bypassed.
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This setup is especially useful for regulated Markets where fallback rules must always be applied.
Remember:
  1. Promotional = Rules applied
  2. Transactional = Rules ignored

Real-life example of a Promotional Campaign Rule

📌 Age and Targeting Restrictions

As part of the Industry Code for Socially Responsible Advertising, operators are expected — where possible on digital platforms — to target ads only to users aged 25+ and use age-gating and filters provided by ad platforms
In Fast Track CRM, this means that in your Market targeting the UK, you can include a Promotional Campaign Rule with a Segment to target only players over 25 years old!