Create Cohorts

Easily create Cohorts using natural language. Save time by defining player groups based on behaviour, attributes, or events in seconds.

Cohorts

A Cohort is a fixed group of players created based on specific insights, such as data surfaced through Fast Track AI or custom analysis. Once created, Cohorts can be used across your Activities to target players with precision.

⚙️ How it Works

Cohorts are created directly through Fast Track AI. Simply tell the AI what kind of players you want to target, such as players who had a failed deposit last week or yesterday’s biggest winners. Fast Track AI will generate the Cohort for you, display the number of players included, and give you the option to create an Activity using that Cohort.
This gives you a quick and seamless way to turn insights into action without manually building Segments.

👥 Creating Cohorts with Fast Track AI

Cohorts are ideal for acting on one-off insights surfaced by AI or specific events, where you need to target a fixed snapshot of players beyond what existing segmentation supports. They allow you to move seamlessly from insight to engagement, taking action as soon as the opportunity is identified.

Use Cases

🚨 Outage-Impacted Players "Create a Cohort of players who were active during yesterday’s site downtime window." Perfect for apology messages, compensation offers, or quick support follow-ups.
❌ Failed Deposits "Create a Cohort of players who had at least one failed deposit attempt last week." Use this Cohort to reduce payment friction with support outreach or alternative payment options.
🔴 High-Stakes Manchester United Losses "Create a Cohort of players who placed €500+ on Manchester United last week and lost." Ideal for targeted retention offers, personalised messaging, or tailored follow-ups based on that result.

When to Use Segments vs Cohorts

🆕 Use Cohorts when

  1. You’ve identified a very specific group of players through AI, reporting, or ad hoc analysis that can't be created with existing segmentation capabilities.
  2. The audience is time-specific, such as a group affected by an incident or who triggered a certain behaviour on a particular date.
  3. You want to lock in the exact players at the time of creation — the list won’t change.
  4. Only use Cohorts when the audience can’t be defined with existing real-time, dynamic segmentation fields — if it can, use Segments instead.
  5. You're planning a manual, high-precision Activity based on a one-off insight or opportunity.

Use Segments when

  1. The audience is already, or can be defined as a dynamic Segment in your system using existing segmentation capabilities.
  2. The player group is based on shared characteristics or behaviours, such as geography, product preference, or activity level.
  3. You want to act on insights from Fast Track AI or run multiple Activities without having to create a new audience, simply reusing Segments that already exist in your CRM.
  4. You’re planning a one-time scheduled Activity using a standard audience.
​