Enteractive Reactivation

This article explains Enteractive’s reactivation service and how to use the related actions and reporting, so you can effectively apply it within your CRM strategy.

Benefit from the flexibility that this integration offers to imbed Enteractive's reactivation service as part of your CRM strategy. Using Enteractive through Fast Track CRM allows you to completely automate the process, and stay on top of the results with our full reporting insights.
To enable Enteractive please contact your Partner Manager. Note that a commercial discussion with Enteractive is also required to start using their service.

​⚒‍ Send and remove your players from Enteractive

Send a player to Enteractive

To send a player to Enteractive, first select the Enteractive Send Lead action and chose your Call Project ID you want to use.
Secondly you have to set the time to expiration. This is the time period you give Enteractive to contact your player from the moment the action triggered. E.g if you want to give Enteractive a two weeks time frame trying to reactivate the player, then you chose 14 days. After that period has passed, Enteractive will remove the player from their calling list.
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Remove a player from Enteractive calling list

If you for whatever reason don't want Enteractive to call a player anymore, simply use the Enteractive Close Lead action. Once the action has triggered, Enteractive will remove the player from their calling list and the player will not be contacted.
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​📖‍ Get insights in our Data Studio

Within our Data Studio you have access to a package of Enteractive related data points. With this flexibility you can form your reporting structure to best suit your needs. Below is an example of how you can report on all your ongoing Enteractive call projects within the last 12 months.
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​✅‍ Examples of when to use Enteractive

  1. Conversion from successful registration to first deposit - use Enteractive as a final attempt when you already have tried the traditional communication channels without any successful conversion.
  2. Reactivation of long term churned players - send your long term churned players to Enteractive once you have exhausted your other attempts to win them back. This could easily be automated and treated differently for differently markets by using our lifecycle feature if you so wish.
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