Uploading Segments

On this page, you’ll learn how to create a Segment by uploading a CSV file.

While creating dynamic Segments in Fast Track CRM is the preferred way of working, there are certain occasions where you may want to upload a fixed list of players using a CSV file.

📂 When to use "Upload Segment"?

Uploading a Segment via CSV is helpful in rare, specific cases, such as:
🎯 Unique groups of players – when the players you want to target don’t share any common attributes that can be defined through a Segment field in the builder.
📋 Fixed groups that won’t change – for example, competition winners or a predefined VIP list. Since the group is static, the list won’t become outdated over time.
Please note: If you’re regularly uploading Segments, you may not be making full use of our Segmentation features. Please contact your Partner Manager to discuss the best approach!

⚙️ How to Upload a Segment

  1. If you want to upload a Segment with a CSV file, first navigate to CRM → Segments, then click on the Upload button.
  2. Next, fill in the details: enter your Segment name, choose the Segment Field that matches your data (most commonly used: (user_id, external_user_id, email_address, or phone_number), then drag and drop your file or select it from your device.
Make sure to follow the file requirements:
  1. One column only 📊
  2. No headers 🚫
  3. The first line must contain data
📌 Note: If uploading user_id, select User ID in the drop-down and provide only IDs in the file.
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  1. If the system validates the file format, you'll have the option to click Upload and the Segment will be created.
📌 What happens in the background? When you upload a CSV, Fast Track CRM creates a unique tag for the players in that file. The Segment then targets all players who have that tag.
If your CSV contains errors, you’ll see a message and the upload option will be unavailable. Fix the file as instructed, then re-upload.
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⚠️ Things to Keep in Mind

The exclusion of blocked or excluded players still applies. Example: If you created a Segment by uploading 100 players, but the Segment Count displays 89, the remaining 11 players are being excluded from the Segment (at that moment in time).
Players must exist in Fast Track CRM. If an ID/email doesn’t exist in the database, it won’t upload. You can search for a specific user in the CRM to confirm their existence.
Data accuracy is key. Ensure your CSV values match the Segment Field selected. Example: A common mistake is uploading external_user_id values but selecting user_id.
👉 CSV uploads are helpful in one-off scenarios, but dynamic Segments should always be your default for ongoing targeting.